App Store Optimization and Localization: App Name (iOS&Android)

This is the first blog post about App Store Optimization and how localization is the big part of the process. First blog is all about App Name.

In this series of blog posts, we are going to try to convince you that ASO and localization is more important than advertising. First of all, let the number speaks: 60 percent of app store downloads are coming from search!

Just like Google, these app store search engines are evolving every day and becoming more and more reliable. And you can tweak your apps store page with few careful steps. It will not be a magical boost to your apps downloads and revenues but you’ll know the difference. And keep in mind: ASO is not a one time thing, it’s a process and requires frequent optimization especially to your keywords.

We are going to take app stores separately on the table.

App Store Optimization: iOS App Name

Besides your app icon, the first thing your potential users will notice is your app name. And you should definitely make it count. Apple used to allow 255 characters on the app name but in 2016, they changed this feature and limited the app name character count to 50! So no more spamming lot of keywords in your title.

So if your app known by its name a lot, then this limitation is not gonna affect your visibility since users searches your app by its name.

But if you are a new player on the market with an awesome app, you might need to consider to put your strongest keywords as a small descriptive sentence in your app name. You should also make it memorable and complementary to your app icon. And the most imporant thing: you should definitely localize your app title for each targeted language!

App name deciding steps(iOS):

  • App name
  • Strongest keyword(s) in descriptive sentence/title
  • Don’t use special characters including trademark or copyright symbols (Apple uses app name to create your app URL)
  • Make it in 50 characters
  • Localize your app name for targeted languages!

You can read it on App Store Review Guidelines from Apple Developer website.
Rule 2.3.7

Choose a unique app name, assign keywords that accurately describe your app, and don’t try to pack any of your metadata with trademarked terms, popular app names, or other irrelevant phrases just to game the system. App names must be limited to 50 characters and should not include terms or descriptions that are not the name of the app. Apple may modify inappropriate keywords at any time.

 

App Store Optimization: Google Play/Android App Name

Putting your main keyword in your app title also works on Google Play. Researches shows that strongest keyword in your title could improve your ranking on the store. But Google’s character limitation for app name is more serious than AppStore. Because you are gonna have to put your strongest keyword (most likely your slogan too) with your app name in only 30 characters.

App name to-do(Google Play):

  • App name
  • Strongest keyword(s) in descriptive sentence/title
  • Don’t use special characters including trademark or copyright symbols (Apple uses app name to create your app URL)
  • Make it in 30 characters
  • Localize your app name for targeted languages!

Check our other ASO and Localization posts:

 

App Store Optimization and Localization: Keywords (iOS&Android)

App Store Optimization and Localization: App Description (iOS&Android)

App Store Optimization and Localization: App Icon (iOS&Android)

App Store Optimization and Localization: Screenshots (iOS&Android)

2 Responses to “App Store Optimization and Localization: App Name (iOS&Android)

  • Its such as you read my mind! You seem to grasp a lot approximately
    this, like you wrote the ebook in it or something.
    I believe that you just could do with a few percent to drive
    the message house a little bit, however other than that, this is excellent blog.

    A great read. I’ll certainly be back.

    • Thanks for the feedback! I’ll keep writing about ASO and localization.

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